Communication Challenges Solved
The Office of University Communications provides strategic counsel and support in the development of compelling print, 多媒体, and digital marketing materials for audiences including prospective students, prospective graduate students, 父母, 校友, 有影响力的人, and the general public.
Our marketing team oversees priority projects for University partners from conception and planning through production and distribution.
市场营销 Highlights
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Core marketing print materials
Promoting the Core
Partnering with the 莫里斯sey College of Arts and 科学, OUC designed and implemented a campaign to promote first-year student enrollment in new interdisciplinary Core courses. To pique student interest, we developed info sheets, course brochures, guides for academic advisors, social media outreach initiatives, and videos highlighting the new courses. 结果是, enrollments in core courses have grown steadily each year, with many of the courses being fully subscribed.
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Mindhunter
University Communications worked with the Connell School of Nursing to plan an event featuring Professor Ann 伯吉斯 and retired FBI Special Agent John Douglas discussing real-life stories behind the hit Netflix drama Mindhunter. OUC launched an integrated marketing effort with e-邀请, 海报, and a social media campaign, all of which contributed to a sold-out Robsham Theater performance. BC’s Facebook page live-streamed the event and a video was posted on social media. 最终结果? A showcase of a Connell professor’s pioneering work highlighted the school’s uniqueness.
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STM 10th 周年纪念日
OUC partnered with the School of Theology and Ministry to promote the school’s 10th anniversary. Our staff developed a logo to brand celebratory events, designed an 校友 Distinguished Service Award medal, refreshed the 校友 newsletter to highlight special events and achievements, published stories and videos promoting the inaugural 丹尼尔·J. 哈林顿,年代.J., 校友 Lecture, and live streamed best-selling Jesuit author and alumnus James Martin’s talk. The result was a dynamic 多媒体 effort that informed and inspired internal and external audiences.
