This section is intended to aid in your social media practice and implementation. Any 电子游戏软件 employee who manages or oversees social media channels should join the 社交媒体委员会Facebook小组.
If you have suggestions or questions, please contact social@shuanglijiaoshoujia.com
社交媒体支持
When you use social channels from an official 电子游戏软件 account, you are representing the BC brand and the University. The BC 社交媒体 Team has created simple guidelines to follow to create usernames, 头像或个人资料图标, 以及背景或封面图片.
All official University accounts should utilize the profile icons provided by the Office of University Communications.
BC social media accounts should also be registered on the BC省社交媒体目录. If an account is active and missing, fill out this form.
Instagram图片:@meaganroecker
Need a little more help with the social media lingo? HubSpot整理了一个 list of social media terms and definitions (最后电子游戏正规平台于2023年).
And if social media is still new to you, check out some beginner's guides:
Instagram图片:@kkkbent.jpg
This website is the key to all your image sizing questions. It is kept up to date and includes all social media platforms. It is important to size photos and graphics to the correct size so that audiences see the appropriate, 无畸变的图像.
Sprout Social also created a cheat sheet for video dimentions, ratios, 文件大小, formats, 和长度.
Image & 视频大小、图表小抄表
Hootsuite created infographics for each social platform to view image and video sizes to preview within the channel bounds.
Instagram图片:@mariacire
Only post images on social media that you have permission to use, including those from fans. 很多时候粉丝会发来照片. It is always worth a direct message to ensure it permissible to use the media on your channel.
The Office of University Communications maintains a collection of 电子游戏软件股票图片 可供BC社区使用. BC credentials are required to login and VPN is required if off campus.
If you are in need of stock images a variety of websites exist but it is imperative that you read all policies and guidelines regarding their usage. Foleon提供了 网站一览表, and the BC social media team has found Pixabay and Unsplash to have wide arrays of useful photography.
Instagram图片:@liamweir
Instagram图片:@j.ange1_
标签 (#) are used on most social networks - but most widely on Twitter and Instagram - as a way to explain or tag a message. They unite themes and topics and categorize information to make posts searchable.
The use of hashtags makes your posts and accounts easier to find and share, but be weary of using too many in the same post. Too many hashtags distract your audience, 可能看起来像垃圾邮件和一些频道, 包括Twitter, 甚至可能将其标记为垃圾邮件.
Connect with the 电子游戏软件 community with the most commonly used hashtags at BC:
| #WeAreBC | An all-encompassing phrase to reach the BC community and show off 电子游戏软件 pride |
| #bc360 | User-generated content; use to be featured on the BC Instagram feed |
| #BCAppa | Follow the hundreds of BC students who spend their spring break doing service projects as part of the 阿巴拉契亚的志愿者 program. |
| # BCBabies | The next generation of Eagles displaying BC pride |
| # BCEndeavor | 与朋友保持联系 工作计划, which works sophomores in the liberal arts to find a career path. |
| # BCExperts | Used when identifying one of our many faculty or staff who excel in their given subject area |
| # BCHistory | Used when people are talking about the University’s history |
| # BCJobShadow | Students spend their breaks with BC alumni in prospective career fields. 查看结果. |
| #BCMatch | 当丘比特袭击山庄 |
| # BConBreak | A look at 电子游戏软件 pride on display around the world (usually taken during the semester, spring, 还有暑假) |
| # BCParents | Not only providing Parents' Weekend updates and news, but also a look at what a BC parent is all about |
| #BCPets | Our favorite furry friends doning BC gear or on the BC campus |
| # BCReunion | Get all the Reunion Weekend buzz and see all happenings on the Heights when Eagles reunite |
| # BCVentures | Used when talking about one of the many BC alumni or student startups or the programming surrounding the active venture community on the BC campus |
| # BostonCollege | Any photo taken on the 电子游戏软件 campus (usually used on Instagram) |
| # EaglesforOthers | 耶稣会用语的修改版本, "men and women for others" stands as a motto to explain that social justice is a foundational element of Jesuit education worldwide. |
| # EvertoExcel | The 电子游戏软件 motto derived from the sixth book of Homer's Ilia. |
| # GassonGram | Paired with photos of our iconic and beautiful Gasson Hall |
| #BC____ | Join in by welcoming BC’s newest class each year with the specific graduating year (e.g.、#BC2023、#BC2024等.) |
| # ForBoston | Specifically used for BC 体育运动 posts; a nod to the fight song |
Instagram图片:@a.eichler
There is a lot of information about social media out there. If you are interested in keeping up with the trends and changes, 有一个具体的问题, 或者正在寻找有价值的见解, these blogs (some with newsletters) can provide a wealth of knowledge.
- 今天的社交媒体
- Sprout Social的博客
- Hootsuite的博客
- Brandwatch的博客
- Later.com的博客 (专注于Instagram)
- 社交媒体怪杰通讯 (not for the beginner, rather for those who love all things social)
Instagram图片:@vecchiophotography